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CASE

McLaren

Grand Opening Stockholm

Located in the most northern parts of the world, is the new McLaren showroom, just outside Stockholm. Performance, aesthetics, and incredible experience runs through the McLaren DNA. Pushing boundaries, and creating the future, McLaren enthusiasts are expecting nothing less entering a McLaren showroom. With the launch of the McLaren Artura – a car designed in a collab with the artist Nat Bowen - the vision of the showroom styling was clear to us.

Pushing boundaries, and creating the future, McLaren enthusiasts are expecting nothing less entering a McLaren showroom

SERVICES

  • Product Launch
  • Strategic Storytelling
  • Experience Design