In November 2024, we had the distinct pleasure of working with Bentley to launch the highly anticipated new Continental GT Speed in Denmark. The brief was ambitious and inspiring: the event needed to reflect the power and sophistication of the global campaign, "Start Something Powerful." This campaign celebrates Generation B, a forward-thinking community that represents the heart and future of Bentley. It’s a collective of individuals—spanning different ages, backgrounds, and genders—united by a shared mindset of ambition, elegance, and a passion for excellence. Our challenge was to create an experience that would capture not just the essence of the car, but the spirit of this unique community, blending luxury, performance, and innovation into an unforgettable launch event.
